Constantly updating your content is a must in search engine optimization, or SEO. Search engine spiders love regularly updated content. Every time new content is added to your web pages, the search engine spiders are informed, and they will prioritize your website come the next relevant query.
And since 80% of the traffic that you will ever get to generate for your website would come from the search engines, it is essential that you strive to always add new content to your web pages.
The problem is, updating your content means changing your source code, and unless you’re running a blog-type website, such requirement would be very tedious to undertake.
Thankfully, there are some proven methods that would make the task of updating content a lot easier. Some of these tactics can even run on auto-pilot, meaning, you could leave your website behind and it will continue to replicate content via the users who will get to visit your web pages.
Let’s take a look at these amazing strategies.
1. Encourage your visitors to share a piece of their mind. You could do this through simple HTML coding that would allow you to leave a comment box beneath each article you will publish. Your visitors can react of the articles by filling up the comment box and publishing the same instantaneously. You’d have new content all the time, without need for changing your source code!
2. Integrate a forum in your website. A forum is a great place for new content. Notice how online communities figure prominently well in search engine results? It’s because of the new content they are capable of perpetually generating through their members. Your visitors are, by nature, social beings. They will love the opportunity to interact with other people. And a forum will give them such an opportunity, as it would give you the chance to gain new content without even asking.
3. Seek out contributions from your visitors. Make them honorary correspondents of your website. Better yet, dangle a prize for the best submission for the month. If you’re generating enough traffic, surely, giving them the chance to win an Apple iPod would result in a mad flood of submissions. You’ll be surprised at the sheer number of works that will be sent to your inbox! Each and every one of these submissions would make great content for your website.
4. Consumer reviews. Whatever niche you’re focusing on, there will be products targeting the members of the same. On your website, you could devote a products review corner, where your visitors can leave their comments, stories, and experiences with some of these products. They may have some good words to share, or some bad tales to discuss. But everything will be great for your online business, since what they’ll share would be fresh content that would provide as fodder for the search engine spiders.
5. Display RSS feeds on your web pages. RSS stands for Real Simple Syndication. This technology allows you to subscribe to some feeds, and display the same on a remote platform such as your desktop, or your web pages. All you need is an RSS aggregator and you’re all set to go. Just make sure that the RSS source you’ll be subscribing to is dedicated to the niche you are servicing, otherwise, your pages would just lose their focus. Also, make sure that your RSS aggregator will convert the RSS feeds into HTML files. Some RSS aggregators merely display RSS feeds as java scripts. Search engine spiders won’t be able to read java scripts, and including them in your web pages would be useless.